Amid pressure from investors, Nintendo has announced that it will be increasing the price of the Nintendo Switch 2 to $500 from September 1, 2026. The new pricing is a $50 increase from the Switch 2’s current $450 price point.
Nintendo announced the price hike in today’s earnings release for the 2026 financial year, where ongoing hardware pressures continue to impact the company’s bottom line. The pricing changes are being implemented “in light of changes in market conditions, and after considering the global business outlook,” Nintendo said in a press release.
The $50 price increase is at the lower end of the range anticipated by analysts. Multiple regions are set to receive a similar price bump on September 1, including the US, Canada, and Europe, however Japanese consumers will be the first to be impacted, with the local price for the system set to increase from May 25.
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