Xbox CEO Asha Sharma has said it was a “miss” for Microsoft to re-commit to showing the logos of its competitors during Xbox broadcasts, going on to say the company is now looking at how to “adjust” this for future events.
“Seeing the feedback on logos. It was a miss, and I own it. We are talking about how we adjust for future Xbox shows,” she wrote.
Sharma said this on the same day that Microsoft published the newest Xbox Podcast in which Xbox chief content officer Matt Booty doubled down on showing the logos of competitor consoles during the upcoming Xbox Games Showcase on June 7.
“Yes. Absolutely. We’ll be very clear about what platforms a game is coming to. We want to continue the precedent; I think we have a good system going where we make it clear [what platform a game is coming to],” he said.
In February 2025, Microsoft said it would start showing PlayStation and Nintendo logos during official broadcasts as part of a transparency effort that many fans and industry observers praised. Apart from the Xbox events, it remains commonplace for gaming showcases from platform holders like PlayStation and Nintendo to only show their own logos, even if their games are multiplatform. This was seen as shifty, and many praised Microsoft for changing the tide.
Other people did not embrace the change, saying it was important for Microsoft to speak directly to its loyal consumers and show them preference. With Sharma taking over as Xbox CEO, she has promised a “return to our roots” and has said Xbox-exclusives could return.
So when Booty re-committed to the transparency push for the upcoming Xbox Games Showcase, some people were upset, prompting Sharma’s response. That very response hasn’t gone over entirely smoothly, though, as many are saying she is ultimately doing Xbox a disservice by trying to appease fanboys.
The Xbox Games Showcase takes place this coming Sunday, June 7, and it will be immediately followed by a presentation focused exclusively on Gears of War: E-Day.
