Indie publisher Hooded Horse issues total ban on AI in its games because it’s a ‘cancerous’ technology

In the midst of increasing AI usage across the board, one publisher is taking a firm stance against the technology, labeling it “cancerous.” It has therefore issued a total ban on the use of AI in the games it publishes.

The publisher in question is Hooded Horse, known for supporting countless indie games, some of which are immensely popular and successful. Some of its most notable published games include Manor Lords, Against the Storm, Cataclismo, Endless Legend 2, and Darkwood 2, among others. It’s certainly one of the most prominent indie publishers on the market, and it’s now using its position to fight against what it perceives as a harmful technology.

In an interview with Kotaku, chief executive Tim Bender said the only thing AI ever did was “[make] our lives more difficult.”

“I fucking hate Gen AI art,” Bender said, adding that Hooded Horse’s publishing contracts include a clause for “no fucking AI assets.”

Bender went on to say that the publisher “got to the point” where it communicates to its potential partners that no AI should be used, even as placeholders, because there is always a chance it would “slip through” into the final build.

“Because of that, we’re constantly having to watch and deal with it and try to prevent it from slipping in, because it’s cancerous,” he said.

Bender concluded by saying that it’d be a “betrayal” of all the people in the company’s marketing team who produce all sorts of promotional art if they were to be forced into working with something that relies on generative AI. “I wouldn’t be able to face them if we had that,” he said, indicating that this is more of an ethical stance than a PR-related one.

Enforcing these rules is difficult, but I for one believe it’s the right course of action. Sure, some of these devs will use AI and mask it well, especially as the technology gets better, but it’s important to have rules in place that openly stand in defiance of this worldwide corporate push toward a reality where things are purely artificial, built on the foundations of millennia of human work and effort just so some CEO somewhere could rake in even more cash than he does now.

At least before that selfsame CEO had to produce something of value, something original and striking enough for people to want to experience, so he could rake in the cash. Now, it’s a machine doing everything, regurgitating borderline stolen art into pure slop for the enjoyment of absolutely no one and in the service of exclusively a small portion of people who never cared about art in the first place.