Nintendo has suggested it is comfortable with Switch 2’s current price point, despite rising component costs and recent price hikes by both PlayStation and Xbox.
Speaking during a shareholder Q&A session, company president Shuntaru Furukawa said Nintendo believed Switch 2 would continue to retain its profitability despite the rising prices of some components, as it could offset these against unspecified savings made through “ongoing mass production efforts.”
Fans have taken the statement as a signal that Nintendo does not have plans to raise the price of Switch 2 in the near future — though Furukawa does go on to caveat his response regarding the matter of tariffs.
“We believe that we’ll be able to maintain the current level of profitability for hardware for the time being unless there are significant changes in external factors, such as a shift in tariff assumptions, or other unexpected events,” Furukawa said.
“While we are aware that the costs of various materials are rising, we also anticipate some areas where cost reduction may be achieved for Nintendo Switch 2 through ongoing mass production efforts. Therefore, currently we do not expect the recent rise in material costs to greatly impact profitability. We will continue our efforts to maintain the same level of profitability as we currently have.”
Nintendo has so far resisted the urge to increase Switch 2’s price amid a turbulent year of tariffs, though the company has offset some of its losses with price rises for Switch 2 accessories, as well as a price increase for the aging Switch 1.
In August, Nintendo increased the cost of a standard Switch 1 console from $229.99 to $339.99, while the Switch OLED’s price was hiked from $349.99 to $399.99. The Switch Lite went up from $199.99 to $229.99, and there was even a $5 price rise for Nintendo’s Alarmo clock, to $100.
Both Sony and Microsoft has increased the cost of PlayStation 5 and Xbox Series X/S, respectively, domestically and internationally. In August, Sony slapped an extra $50 on the price of its various PS5 models, and blamed the decision on a “challenging economic environment.” In September, Microsoft raised the cost of all Xbox Series X and S models for the second time this year, after previously hiking prices back in May.
The price of video games themselves has also been a hot topic this year, after Mario Kart Tour launched at an unheard-of $80. Xbox initially announced it would also introduce $80 games this holiday though backtracked on that decision shortly after — though not before raising its prices for Game Pass.
Tom Phillips is IGN’s News Editor. You can reach Tom at [email protected] or find him on Bluesky @tomphillipseg.bsky.social
