10 Coolest Things We Saw At Toy Fair 2025

The New York Toy Fair 2025 has just wrapped up, giving collectors and toy fans sneak peeks at some of the biggest companies’ offerings for the year and beyond. GameSpot was invited to attend this year’s event and was allowed to check out and get hands-on with some of these. There were a few instances of things we can’t yet talk about, so these are some of the big things we saw and can share.

Some of our favorites from this year’s Toy Fair include a detailed Dr. Doom helmet and cowl, a Star Wars legend’s first Black Series figure, and two iconic 1980s properties crossing streams.

A quick honorable mention though: The Lego Ideas Cullen House. Lego Ideas is a fan-submitted program for the company to make official sets. This has been one of the most desired Ideas since Voltron was released and went viral. The set officially got the required 10,000 votes to go into production and was finally released last month as a Lego Ideas exclusive.

Lego had the set displayed for the first time so fans could finally get a look at the set after years of development. It comes with seven mini-figures and includes Jacob Black in wolf form.

The company also had the Bluey Lego set in the showroom, which you can check out for yourself here.