Summary
- Ubisoft games can involve up to ten different studios worldwide, with teams numbering thousands of developers, resulting in strong sales of over 10 million copies.
- Ubisoft rarely reveals exact sales figures for its games, instead relying on other metrics like player numbers, leaving much to analysis and speculation.
- Top-selling Ubisoft franchises include Assassin’s Creed and Far Cry, with some titles believed to be over or approaching 20 million in sales.
Ubisoft is one of the leading video game companies, acting both as a developer and publisher, with subsidiaries across the world and many well-known games and multi-million-selling franchises such as Assassin’s Creed, Prince of Persia, Rayman, and Far Cry.
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The company was founded in 1986 in northwest France as a small sales business but eventually branched into the videogames industry with its first game, Trivial Pursuit. Their second game, Zombi, was a critical and commercial success. Later, with the publishing of Rayman, the studio was put on the world map. Ubisoft games usually perform well financially, making massive profits for the company. What’s most notable about Ubisoft-developed games today is that every triple-A project can involve contributions from as many as ten different studios, with thousands of developers working across the globe.
Updated April 3, 2025, by Vlad Mazanko: Regardless of a player’s personal feelings toward the developer, there’s no denying that Ubisoft is a major player in the video game industry, with its fair share of hits and misses. Following recent games that underperformed (Star Wars Outlaws and Avatar: Frontiers of Pandora), Ubisoft is finally back on track with Assassin’s Creed Shadows achieving official success, surpassing 3 million players in its first week. The title is already projected to become one of the bestsellers in the franchise, comparable to Assassin’s Creed Odyssey.
As one of the most secretive gaming companies, Ubisoft rarely reveals exact sales figures for its titles, especially in recent years. Instead, the company often focuses on other metrics, such as the total number of players (including Ubisoft+ subscribers) or profit generated over time, which may include in-game purchases and microtransactions. This secrecy leaves room for speculation, comparisons, and analysis based on executives’ statements.
This list has been revisited to update the sales numbers for better accuracy and to include previously overlooked Ubisoft games that deserve a place among the company’s best-selling titles.
22
Prince of Persia: The Sands of Time
Estimated Sales: 6-8 Million Units

Stealth
Platformer
Action
Adventure
- Released
-
October 28, 2003
- ESRB
-
Teen // Blood, Suggestive Themes, Violence
The Assassin’s Creed series is one of Ubisoft’s flagship franchises… and it probably would’ve never been made if the Prince of Persia trilogy didn’t exist. The first game in the series, The Sands of Time, was an incredible title that wowed players upon its arrival.
The smooth nature of the game’s platforming coupled with its great combat made this game an absolute masterpiece that fans still love to this day. Later games in the series might’ve made more questionable design choices, but The Sands of Time still stands strong as one of the greatest action platformers ever made.
21
For Honor
Estimated Sales: 8-10 Million Units

- Released
-
February 14, 2017
- ESRB
-
M for Mature: Blood and Gore, Intense Violence
The combat in For Honor was the biggest draw of the game, and the fact that players could duel online by experimenting around with this combat system certainly helped. The initial reception to this game was fairly muted, but this impression became more and more positive over time. According to the latest official intel, the game has attracted over 35 million players since launch, potentially indicating at least 8 to 10 million copies sold.
A difficult and original combat system is hard to pull off, but Ubisoft has managed to take major steps in this department. Instead of developing a sequel, the company decided to focus on long-term For Honor support, resulting in new content updates being released for the game to this day, more than eight years after launch.
20
Assassin’s Creed (2007)
Estimated Sales: 9-10 Million Units

Open-World
Stealth
Action
- Released
-
November 14, 2007
The original Assassin’s Creed might not be the series’ best seller, but over the years, it has amassed impressive sales numbers. Initially launched on Xbox 360 and PS3, the game later arrived on PC, drawing interest from fans of the franchise’s later entries who wanted to revisit the title that started it all. While not as iconic as its Ezio-led sequels, Assassin’s Creed stands out for its unique setting, atmospheric world, and intricate story.

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According to available data, Assassin’s Creed‘s total sales are estimated to be behind its acclaimed sequels, but not by much. By 2010, the game had sold 8 million copies, so it’s reasonable to assume that over the years, it has surpassed 9 million, with some optimistic estimates suggesting it may have even exceeded 10 million. Either way, the original title remains one of the stronger-selling entries in the long-running franchise.
19
Assassin’s Creed Unity
Estimated Sales: 10-11 Million Units

- Released
-
November 11, 2014
- ESRB
-
M for Mature: Blood and Gore, Intense Violence, Sexual Themes, Strong Language, Use of Alcohol
After its time in the spotlight, people started getting tired of the yearly Assassin’s Creed releases. The games simply didn’t have that draw anymore, and the popularity of the franchise was hit even harder with the buggy launch of Assassin’s Creed Unity.
However, over time, the reception towards Assassin’s Creed Unity has certainly eased up a bit, especially since Ubisoft has worked hard to quickly patch up all the title’s technical issues. Players have finally started appreciating the strong points of this title, leading to a rise in sales and helping it become one of the best-selling Assassin’s Creed games of all time.
18
Watch Dogs 2
Estimated Sales: 10-11 Million Units

Open-World
Action
Adventure
- Released
-
November 15, 2016
- ESRB
-
M for Mature: Blood, Intense Violence, Nudity, Sexual Themes, Strong Language, Use of Drugs
Following the success of the first game, Ubisoft’s executives decided to create a franchise like its other games. Pre-orders for Watch Dogs 2 were low, which led Ubisoft to reduce sales projections for the game, although its CEO was still confident in the game, and believed it would be a financial success.
The sales of the game were rather slow at first, but eventually ended up being pretty similar to that of the original game, as was its critical reception. To this day, the cumulative sales numbers are believed to be somewhere near the 10-11 million mark. All that led to the third entry in the series, called Watch Dogs: Legion.
17
Tom Clancy’s Ghost Recon Wildlands
Estimated Sales: 10-11 Million Units

- Released
-
March 7, 2017
- ESRB
-
M for Mature: Blood and Gore, Intense Violence, Partial Nudity, Sexual Themes, Strong Language, Use of Drugs
Tom Clancy’s Ghost Recon Wildlands was released in 2017 as the tenth installment in Tom Clancy’s franchise, and as the first game in the series to feature an open-world environment. The game’s beta version attracted more than six million players, which was at the time an indication of the good commercial performance of the game.
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When released, the game was one of the biggest launches in the year of its publishing. It became the second fastest-selling game in the series, while simultaneously being the best-selling game in the United Kingdom and the United States in the month of its release.
16
Watch Dogs
Estimated Sales: 10-11 Million Units

Open-World
Action
Adventure
- Released
-
May 26, 2014
- ESRB
-
M For Mature // Blood, Game Experience May Change During Online Play, Intense Violence, Nudity, Strong Language, Strong Sexual Content, Use of Drugs and Alcohol
The indications for the strong commercial performance of Watch Dogs came before the game was even released. It was the most pre-ordered new intellectual property and most pre-ordered game for the eighth generation of consoles. This culminated in the game being the most pre-ordered game of the year with 800,000 copies.
Initially, the company’s executives expected the game to sell more than a million copies. The expectations were met and after the first week, four million copies of the game were sold. In a report later handed to the public, Ubisoft confirmed that the game had sold more than 9 million copies as of 2014, so we can safely assume that this number has increased over the past years.
15
Assassin’s Creed Origins
Estimated Sales: 10-11 Million Units

- Released
-
October 27, 2017
- ESRB
-
M for Mature: Blood and Gore, Drug Reference, Intense Violence, Nudity, Sexual Content, Strong Language, Use of Alcohol
Assassin’s Creed Origins is the tenth major installment in the series, this time set in Ancient Egypt. Assassin’s Creed games always sold well, Assasin’s Creed Origins is no exception. Upon release, the game was a best-selling entry in the United Kingdom, and sold over 1.5 million units at retail worldwide during the first week, while in the United States only Middle-earth: Shadow of War sold better.
The game’s sales later totaled over 10 million, proving that the franchise is still a safe and successful business. Since the game was four years in development, and at a peak had a production staff of 1,000 people, that is not really a surprise.
14
Tom Clancy’s The Division 2
Estimated Sales: 10-11 Million Units

- Released
-
March 15, 2019
- ESRB
-
M for Mature: Blood, Drug Reference, Intense Violence, Strong Language
As with many other Tom Clancy’s games, The Division 2 also had strong sales, although less than the previous entry. The game was number one in terms of sales in the United Kingdom, while it also topped the PlayStation 4 download charts. In other markets and formats, the sales were equally strong.

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Although the game sold more than 10 million copies, Ubisoft later stated that it was below their expectations, and, as a reason for failure, noted the increased competition in the genre as the main factor. Since the game was published in 2019, there has been a strong indication that its lifetime sales will increase, but the company hasn’t revealed the exact numbers.
13
Far Cry 6
Estimated Sales: 11-12 Million Units

- Released
-
October 6, 2021
- ESRB
-
M For Mature 17+ due to Blood and Gore, Intense Violence, Mild Sexual Themes, Strong Language, Use of Drugs and Alcohol
While not as successful as Far Cry 5 and with a mixed reception among players and critics, Far Cry 6 still turned out to be a success for Ubisoft, generating over $300 million in net bookings in the first month. The company mentioned that the game’s early sales were “in line with Assassin’s Creed Odyssey‘s solid performance,” a game that has sold over 12 million copies to date.
Later, Ubisoft confirmed that Far Cry 6 sold over 10 million copies during its first fiscal year. While this number might not be the highest for one of the company’s longest-running and biggest franchises, it indicates that the brand’s strong reputation can guarantee success in the gaming market.
12
Just Dance 3
Estimated Sales: 10-12 Million Units

Just Dance 3 built on its predecessor’s success, with both games ranking as the best-selling titles in the franchise, thanks to their perfect timing on the Wii. The game was the second best-selling title of 2011, with Ubisoft reporting over 7 million units sold worldwide. This reflected a faster uptake compared to Just Dance 2, driven by a multiplatform release and the franchise’s growing momentum.
By 2014, total sales of Just Dance 3 were estimated at over 10 million. Subsequent sales across all platforms likely added another one or two million to the total, placing the title on a comparable level with its predecessor, with the Wii remaining the primary sales driver.
11
Far Cry 4
Estimated Sales: 10-12 Million Units

- Released
-
November 18, 2014
- ESRB
-
M for Mature: Blood, Intense Violence, Nudity, Sexual Themes, Strong Language, Use of Drugs
The Far Cry series is easily one of Ubisoft’s most popular IPs. Each and every title after the third game has been a financial success across the board, and Far Cry 4 is no exception to this golden rule. By choosing the mysterious and snowy Kyrat over a tropical island, the developers breathed fresh air into the game’s world.

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Far Cry 4 has sold over 10 million units, even though the game felt almost identical to its predecessor. However, it was clear that most players didn’t mind, and the title ended up adding to the massive success of the Far Cry series.
10
Just Dance 2
Estimated Sales: 10-12 Million Units


- Released
-
October 12, 2010
- Developer(s)
-
Ubisoft Paris
Following the original 2009 game, Just Dance 2 helped cement the rhythm music franchise as a cultural phenomenon, especially during the Wii’s casual gaming peak. By 2023, total franchise sales were reported to have reached 80 million units. In addition to the expansive main series, Just Dance features numerous spin-offs and smaller titles, further broadening its appeal across various platforms.
In its first three months, the game sold over 5 million units worldwide — a rapid success that made it the best-selling third-party Wii title at the time. According to reports, Just Dance 2 sales reached nearly 10 million copies on the Wii by 2012. Considering additional platforms, total sales over the years may have amassed around 11–12 million copies.
9
Tom Clancy’s The Division
Estimated Sales: 11-12 Million Units

Third-Person Shooter
Open-World
- Released
-
March 8, 2016
- ESRB
-
M For Mature 17+ // Blood, Game Experience May Change During Online Play, Intense Violence, Strong Language
Tom Clancy’s The Division is an online game published in 2016, set in the open-world environment of Manhattan, where a viral pandemic caused chaos. Looking from today’s post-Corona perspective, the whole situation is pretty realistic.
Ubisoft announced that the game set numerous records for the company, like having the highest number of first-day sales and becoming the company’s best-selling game. It was also named the fastest-selling new IP ever, with 3.5 million units sold in first week at retail. The game topped all major markets — United Kingdom, Japan, and United States, making massive profits for Ubisoft. The game’s sales later climbed to over 11 million copies and are still rising.
8
Far Cry 3
Estimated Sales: 11-13 Million Units

- Released
-
November 29, 2012
- ESRB
-
M for Mature: Blood and Gore, Intense Violence, Nudity, Strong Language, Strong Sexual Content, Use of Drugs
Initially, pre-orders for Far Cry 3 were low, but that didn’t worry Ubisoft too much. Rightfully so, apart from later being a financial success with more than 10 million copies sold, it was met with critical acclaim, something that the two previous entries failed to achieve. This remained true even though they were quite good games.

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In the first week of its release, it was the second best-selling game behind Call of Duty: Black Ops 2, while during Christmas, Far Cry 3 topped the charts. To this day, it remains the game that defined the course of the entire series for years to come, and many fans still believe that Ubisoft has never managed to top Far Cry 3 with the subsequent games.
7
Assassin’s Creed 2
Estimated Sales: 11-13 Million Units

- Released
-
November 7, 2009
- ESRB
-
M for Mature: Blood, Intense Violence, Sexual Content, Strong Language
Assassin’s Creed 2 is one of the best games in the series, and the title that arguably brought the series the fame it enjoys to this day. The story of Ezio Auditore da Firenze is a fantastic one, and the fact that it spans three titles is even more of a treat.
The sales of Assassin’s Creed 2 were through the roof, with most people considering this title to be one of the greatest games ever made. So, fittingly enough, it also holds the title of being one of the company’s best-selling Assassin’s Creed games. According to official statistics, Assassin’s Creed 2 sold over 9 million copies in the first six months after its launch. Therefore, many assume that its total sales today exceed 11 million copies.
6
Assassin’s Creed 3
Estimated Sales: 12-13 Million Units

- Released
-
October 30, 2012
- ESRB
-
M for Mature: Blood, Intense Violence, Sexual Themes, Strong Language
The Assassin’s Creed series has some of the greatest video games ever made, even if the reception to its latest titles has been lukewarm at best. Regardless, there’s no denying that the earlier titles in the series have been pretty great in their own right.
Assassin’s Creed 3 had its fair share of critics, but there’s no denying that the game was still a blast to play through. Connor was an interesting character, and exploring his story in the game made for a breath of fresh air, since players were definitely getting tired of Ezio’s character after a point. The game sold almost 7 million copies during its first month, with total shipments totaling 12 million as of 2013.
5
Tom Clancy’s Rainbow Six Siege
Estimated Sales: 12-13 Million Units

- Released
-
December 1, 2015
- ESRB
-
M for Mature: Blood, Drug Reference, Strong Language, Violence
Tom Clancy’s Rainbow Six Siege officially surpassed 85 million registered players across all platforms, which indicates just how massive this game proved to be for the company. According to SteamSpy and SteamDB, the number of owners of Rainbow Six Siege on Steam alone can be nearing 20 million players. While these numbers might not be 100% accurate, they indicate the game’s strong total sales, although the more realistic estimations place the game’s total sales at around the 12-13 million mark across all platforms since launch.

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With various post-releases and constant updates, the game’s player base has all but skyrocketed since then. Notably, nine years after its launch, Rainbow Six Siege remains one of Ubisoft’s most-played games, consistently gathering about 100,000 players on Steam, and it also became a popular Esports game. Ubisoft has already announced that, after nearly a decade, the game will finally go free-to-play in 2025 alongside the massive Rainbow Six Siege X update. This marks the end of the title’s paid model, finalizing its sales numbers at approximately 12+ million. With all that, it’s safe to assume that Rainbow Six Siege has been one of the best-selling and profitable games for Ubisoft over the past few years.
4
Assassin’s Creed Odyssey
Estimated Sales: 12-15 Million Units

- Released
-
October 15, 2018
- ESRB
-
M for Mature: Blood and Gore, Intense Violence, Sexual Themes, Strong Language
Assassin’s Creed Odyssey is an ambitious sequel to Origins, surpassing it in every metric possible. The time and the place of the game moved back, now set several hundred years before Christ in Ancient Greece, during the Peloponnesian War between Sparta and Athens. Additionally, Odyssey leans even more into traditional RPG territory, adding dialogue choices and random loot of various rarities.
While the story is different, sales numbers aren’t, and like the previous game, it sold more than 12 million copies. Lifetime sales are still increasing considering the game was published in 2018. It is also worth noting that around 40 percent of sales were in digital form.
3
Assassin’s Creed 4: Black Flag
Estimated Sales: 15-17 Million Units

Assassin’s Creed 4: Black Flag
Action-Adventure
Open-World
- Released
-
October 29, 2013
- ESRB
-
M For Mature 17+ Due To Blood, Sexual Themes, Strong Language, Use of Alcohol, Violence
There are many contenders for the best Assassin’s Creed game of all time, and Black Flag is definitely one of them. This title oversaw the journey of Edward Kenway, a pirate who slowly discovered the order of Assassins while traveling the high seas. Eventually, many of the game’s standout features were brought back in Skull & Bones.
The game’s open-world exploration is in a class of its own, and it helps that both on-foot and naval combat are great. Black Flag was definitely a high point for the series, and many people argue that Assassin’s Creed has never reached this level of success with its later entries. With the game’s sales reported to be at least 11 million copies back in 2014 and the title’s stellar reputation, its total sales are now estimated at around 16 million, with a potential remake on the horizon.