Battlefield 6 fans have spotted what they believe to AI-generated art in a winter-themed cosmetics pack for the hugely successful multiplayer shooter.
In a Reddit post titled “Remove this AI shit from the store”, user Willcario uploaded an image of a player card sticker named “Winter Warning”, which comes as part of Battlefield 6’s Windchill cosmetics pack. The sticker depicts a soldier aiming down the sight of an assault rifle. Upon closer inspection, however, the assault rifle clearly has two barrels, leading Willcario and other Battlefield 6 fans to suspect the sticker art is AI-generated.
Remove this AI shit from the store from r/Battlefield
It’s worth noting that Blops 7’s apparent AI generated artwork isn’t the only problem the shooter suffered from. The latest entry was led by a truly appalling campaign, while its scattershot multiplayer experience struggled to provide much that was new or interesting.
Willcario’s thoughts on the sticker was met with a broadly concurring response. “Well, there goes my want to keep supporting this game,” wrote user Whiterun_jay. User amanisnotaface, meanwhile, said that the fact the sticker is only part of a cosmetics pack does not change how they feel about the apparent use of AI to create said pack. “Well aware I don’t have to buy it to play the game, but I’m more than happy to ditch the game entirely if this is the route they go.”
In October, VP general manager of Dice and Criterion Rebecka Coutaz told the BBC that players would not encounter generative AI content in Battlefield 6. However, the CEO of EA has previously expressed his excitement over AI tech, while Coutaz followed up her promise by stating that AI was “very seducing” and that “if we can break the magic with AI, it will help us be more innovative and more creative.”
Hence, does this represent a change in perspective for EA regarding AI content in Battlefield 6? Or when Coutaz said players wouldn’t see AI-generated content in the game, did she mean the release version specifically? Either way, if the sticker is AI-generated, it would surely require EA to disclose generative AI use on Battlefield 6’s Steam page in accordance with Valve’s policy, which the page doesn’t currently do.
PC Gamer has reached out to an EA representative for comment.
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