Krafton plans to invest $50 million every year in India as it looks to expand its presence in the country’s video game industry beyond Battlegrounds Mobile India (BGMI).
Speaking to Financial Times, Krafton India CEO Sean Sohn said, “It is not easy to come up with a big hit like Battlegrounds again. But it is our key challenge to develop another hit game.”
https://www.youtube.com/watch?v=Qbq1Jq0XlXs
Krafton’s strategy includes hiring more staff locally. The company told IGN India it has been building its publishing team for a couple of years and expects to grow its workforce by 20–30% in 2025 as it launches more games in India.
There are also ongoing initiatives like the Krafton India Gaming Incubator (KIGI), which supports and mentors indie developers. Alongside that, Krafton has rolled out India-focused versions of global games such as Bullet Echo India and Cookie Run India, as well as titles like Road to Valor: Empires and Garuda Saga.
None of these releases have matched BGMI’s impact so far, but Krafton is clearly willing to keep experimenting with different genres until it finds its next major success in the country.
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Rayan Sayyed is a staff writer for IGN India with a primary focus on Asian entertainment, spanning from anime, manga, games to films and dramas from the East. You can reach out to him at [email protected], or find him on Twitter/X @rayanaver and Instagram @rayansayyed
