In the 2026 edition of his yearly games industry report, market analyst Matthew Ball shared a sobering statistic: Since 2021, Roblox has been responsible for over 60% of the games industry’s net growth in consumer spending outside of China.
Evidently, Roblox thinks those are rookie numbers. Today, Roblox announced Roblox Plus, a new subscription plan the company says is “designed to deliver more value to its users.” Its features, however, include some unsavory monetization tactics.
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Existing Roblox Premium subscribers will be able to continue their subscription, but they’ll lose their 10% Robux bonus starting May 30. While Roblox says it will offer optional bundles that will add a monthly amount of Robux at additional cost “soon after launch,” it means that a player who might just be looking for a monthly Robux dripfeed will be required to pay more than they had previously—an additional cost that the Plus discount on purchases using Robux doesn’t immediately soften.
To offset the potential loss of every Plus subscriber gaining access to paid private servers in every game, Roblox says creators “can earn up to 100 Robux for every Roblox Plus subscriber who spends 60 or more cumulative minutes in a game’s paid private server over the course of 30 days.” Roblox says it will only pay out for the five private servers where each Roblox Plus user spent the most time—a criteria that could incentivize creators to design their games to demand as much attention as possible.
