While the hype around AI continues to grow, Warhammer’s parent company, Games Workshop, is adopting a more skeptical approach to the technology for now. Games Workshop CEO Kevin Rountree spoke about AI, confirming that the company has banned its use in its content production and design processes, although a “few” senior managers have begun experimenting with it.
“We do have a few senior managers that are [experts on AI]: none are that excited about it yet. We have agreed an internal policy to guide us all, which is currently very cautious, e.g., we do not allow AI-generated content or AI to be used in our design processes or its unauthorized use outside of GW, including in any of our competitions,” Rountree said during the company’s financial results meeting (via IGN). “We also have to monitor and protect ourselves from a data compliance, security, and governance perspective; the AI or machine learning engines seem to be automatically included on our phones or laptops, whether we like it or not.”