Circana’s latest monthly sales report revealed that not only was spending on software up year-over-year, but spending on hardware grew as well.
Sales of gaming hardware in the US during March 2026 rose by 69% compared to March 2025, reaching $500 million. Circana said the Switch 2 “drove the overall gain” for March 2026, with spending on PlayStation 5 increasing by 3% compared to March 2025. The report had no data about Xbox.
The Switch 2 was the best-selling console platform in the US for units sold and dollars for March 2026 and the year so far, with the PS5 coming in second for March 2026 and year-to-date.
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