Today, as part of Take-Two Interactive Software’s Q2 2027 earnings call, Strauss Zelnick noted that pre-orders for Grand Theft Auto 6 are tracking “far above expectations”, and is certain that soon “numbers will speak for themselves” when it comes to the game.
Zelnick also promised GTA Online and GTA 5 will continue to receive updates in order to support the “nearly 235 million” units sold to date across “an unprecedented three console generations”. The GTA series as a whole has, to date, sold over 480 million units. Karl Statoff, president at Take-Two, adds the launch of GTA 6 will be a “defining moment for the company and global entertainment industry”. Zelnick adds, later in a question and answer session, that he expects GTA 6 to “set a new baseline” for Take-Two. “The future’s really bright across the board,” he notes.
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For the next quarter, Take-Two expects to deliver $3.35 billion to $3.5 billion – with “recurrent consumer spending” to raise by 12 percent, driven by “the groundbreaking release” of Grand Theft Auto 6, and expects to see “significant growth for the Grand Theft Auto series”, driven by sales of – specifically – Grand Theft Auto 6’s Ultimate Edition, which includes add-on content, and that most people are pre-ordering at its $100 price point. That bonus $20 between the $80 base edition and the Ultimate Edition is counted as “recurrent consumer spending”, as is part of that massive bump the company has seen.
It also seems that we will see more GTA games – or content, at least – sooner than expected. “We do think that the nature and velocity of the content we’ll see from our iconic franchises, including GTA, will look dramatically different over the next decade.” It’s a vague comment, but assumedly the work done on the engine and backend of GTA 6 means we’ll see more content arriving in shorter order than we’re used to for the series. This is per an article published by IGN in line with the earning’s call going live.
Elsewhere in the earnings call, Take-Two referred to its current setup with its mobile, sports, ‘core new IP’ and ‘core existing IP’ as “the strongest development pipeline in the company’s history”. In terms of new IP, Zelnick directed investors to consider the launches of incoming projects like Ken Levine’s mysterious Judas and Project Ethos (which we don’t know too much about yet, other than it’s billed as a “roguelike hero shooter”). For core IP, 8 sequels and 7 remakes, remasters, and platform extensions.
Buoyed by these plans, Zelnick outlines that he believes that fiscal year 2027 “will be a historic year for Take-Two” as the company is buoyed by “recent and upcoming releases”. No prizes for what that’s referring to. If you’re curious about what sort of numbers we may be looking at here, all you need to do is cast your mind back to 2014, where you will remember GTA 5 made $1bn in just three days.
