Price rises? What price rises? Nintendo reportedly ramping up Switch 2 production, aiming to produce 20 million consoles by March 2027

Price rises? What price rises? Nintendo reportedly ramping up Switch 2 production, aiming to produce 20 million consoles by March 2027


Nintendo is looking to produce a frankly eye-watering 20m Switch 2 units by the end of the current fiscal year (March 2027), per a report from Bloomberg.

This number has been revised up from the 16.50m units it stated it wanted to produce in its previous financial report, and will effectively double the 19.86m consoles that have already sold through in the Switch 2’s first year on sale.

What makes this news even more suprising is that Nintnedo’s reported sales revision comes after a controversial price rise for the Switch 2, affecting the price of the hardware in US, Canada, Japan and Europe. Granted, these changes aren’t expected to be in effect until September 2026, so maybe Nintendo is banking on people grabbing a console before the hikes hit? The rise is not an insubstantial amount (in the US a console rises from $449.99 to $499.99, in Canada from $629.99 to $679.99, and in Europe from €469.99 to €499.99).

This isn’t the first time we’ve seen Nintendo revise its expectations, either: last year, Nintendo revised Switch 2 sales up from 15 million to 19 million after the console saw a particularly strong start out the gates, with plenty of demand for both the hardware, and software like Mario Kart World. The company even admitted the console “far exceeded its expectations”, as the new hardware outpaced even the original Nintendo Switch.

Given the “changes in market conditions” as well as the “global business outlook” that were cited as reasons for the Switch 2 price hike (and the heartfelt apology the company issued to its customers), I’m surprised to see Nintendo aim so high. What’s it got waiting in the wings for us? There must be more than a Star Fox remake and a new Fire Emblem buoying its financial expectations for the next fiscal year? I guess we’ll find out soon enough; the big summer game event jamboree is nearly upon us, after all.

Maybe that rumoured Ocarina of Time remake is legit, and underpins this confidence the House of Mario has in its platform? I assume we’ll find out sooner, rather than later.



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