CD Projekt Red isn't 'planning to rely on AI making complete games', and will still be 'predominantly using people' for The Witcher 4 and beyond

Generative AI in videogame development, despite the looming potentiality of a bubble popping, has continued to be a hot-button topic pelted at developers during earning calls, despite most of them recognising that there’s not much use for it beyond mundane busywork.

Sure, it’s being used commonly, but rarely for the actual making of the videogame itself. Filling in the roles that procedural generation might or, like, resizing shoulderpads—or for “user preference analysis”. Not exactly the kind of stuff that revolutionises an industry, and certainly not enough to justify reducing labour en masse.

This also seems to be the view of joint CD Projekt Red CEO Michał Nowakowski, who was asked such a question during an earnings conference yesterday, and once more found himself required to emphasise that they’re using people to make videogames like The Witcher 4: “AI is definitely becoming a thing in games development as well. We are still predominantly using people and this is our plan—to make games where we’re not walking away from that.”